Our Values and Beliefs

Our Values


We believe in alignment in all that you do.  Your purpose, leadership, communications, HR, management, people, engagement, market positioning and customer experience all need to be aligned.  Where this is not the case you will have friction, under performance and negative bottom line impact.


We don’t just tell you what you want to hear, we tell you what you need to hear.  In this we are sensitive to where you are now, and articulate and considerate in how we express our findings.


We believe that no-one is as smart as all of us.  We work and think collaboratively, with you and with our associates, to deliver solutions and to spark fresh ideas and fresh thinking.


We are creative and flexible, so that we can really listen to your needs, challenges and pain, and design solutions that work for you.  We believe that one size fits no-one, and that your solutions need to be a fit for you.

Our Values and Beliefs helped us to create our name


We are called Blue Tree Consulting for a reason.


The Blue Tree is a metaphor for your aligned, thriving organisation.

The roots are your values and purpose – what you are here to do, and how will you act.

Your roots anchor you, guide you, and support everything above ground.

The trunk of the Blue Tree is your leadership capability and behaviours. Giving strength, guidance and direction to everyone above in your organisation.


The lower boughs characterise your approach to people. Call it HR if you will, but we believe its much more than that. Its about how you behave toward your people, the environment that you create for them in which to perform and thrive and grow. Its about maximising their strengths and potential, its not about conditioning them to be some fit in the box corporate drone. And these are not tasks for HR alone, they are tasks for all leaders and managers in your organisation, along with all colleagues.


As we head into the leaf canopy of your Blue Tree we encounter your managers. Those who, through their people deliver performance, those who need to ensure that they are aligned to your organisation’s purpose, and that their people are too. Those who are the first port of call for feedback, for motivation, and for ensuring that behaviours are aligned to your values and purpose.


In your leaf canopy perhaps each leaf represents one of your people. Aligned to your purpose, values and objectives. Connected to each other, very closely or somewhat less so. But each one different. Unique. Creative and innovative.  With their own thoughts, voice and contribution. But acting in harmony with the rest of your organisation.


Stepping back from your Blue Tree, you can see the whole. An aligned organisation. Strong. Thriving and growing. All contributing to the whole. This is your organisational capability and culture.  This is also what your people and your customers see, feel and experience.


Finally you may be asking why the tree is blue? Well, you don’t want to be the same as every other tree do you? You want to stand out, to be different. To be you.

Copyright ©Phil Marsland Limited 2018

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